Six unfiltered first-impression responses
The complete answers from six people encountering your page with no prior knowledge of the business.
Six Strangers Test
We ask six people who have never heard of your business to review a page you send cold traffic to. They tell you what they think you sell, who it is for and what might stop them taking the next step.
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$320 per page · Report in 48 hours
HOW IT WORKS
Six questions. Nothing to gain from being kind.
We ask these questions:
- What do you think this business sells?
- Who do you think it is for?
- What would you expect to gain?
- What makes you trust or doubt the proposition?
- What do you think it costs, and how would you buy it?
- What questions would you need answered before taking the next step?
What you receive
A view of how cold traffic sees your offering
A clear view of what visitors believe you sell, who they think it is for and what outcome they expect.
Their questions and what would stop them buying
The practical questions, doubts and missing information that stop people moving forward.
Who it's for
The Six Strangers Test is useful if:
- You are getting traffic but too few leads or sales.
- You suspect visitors are unclear about what you do.
- You are about to invest in a new website, paid traffic or a launch.
- You have changed your proposition and want to see if it's clear.
- You want evidence before rewriting a page or changing your proposition.
- Your current feedback has come from people who already know your business.
The process
Send us the page
Choose the page you want tested and tell us who the business is trying to reach.
Six strangers review it
They look at the page without background information and answer the same six questions.
Get the evidence
You receive the individual responses and a Buyable summary of the patterns.
Decide what to do next
Use the findings to improve the page yourself or bring Buyable in to help sharpen the proposition and experience.
Why strangers?
You can't ask someone who already knows you to review your offering and pretend they don't know you. That's impossible.
Friends, existing clients and colleagues already know some of the background and they know roughly what you do. They fill in gaps a genuine first-time visitor will not.
The Six Strangers Test gives you the perspective that matters when you are selling to cold traffic.
What it's not
The Six Strangers Test is not a rethink or redesign service. It's not going to tell you how to fix the issues. It only shows you what first-time visitors might experience.
If you want help clarifying the proposition, choose Proposition Refinement. If you want a complete plan for improving the website and buying journey, choose Experience Redesign.
Stop guessing why cold traffic doesn’t buy from you.
Your expertise is not in question. Whether a stranger can see its value is.
Order a test
See all services$320 per page