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Experience Redesign

Make the buying journey easier to understand, trust and act on. In three weeks you get a practical blueprint for the buying journey, based on how six real strangers experience it.

Senior conversion consultants only

Three weeks, fixed scope

12+ years' experience

What it is

What experience redesign covers

Six potential customers will assess the experience with no prior knowledge of your business. Their feedback is combined with senior conversion analysis to identify what is getting in the way and create a clear blueprint for improvement.

How first-time visitors understand your site and buying process

Six strangers work through the journey with no prior knowledge of your business, and tell you what they understood and what they did not.

Discover where confidence drops or people get lost

See the points where a buyer hesitates, doubts the fit or decides to look elsewhere.

Work out the right ordering so users get information at the right time

What has to be understood first, second and third, so the journey answers questions in the order buyers ask them.

Determine the structure of the key pages in the core buying journey

A page-level blueprint for the pages that carry the buying decision, rather than a general list of best practices.

Design the wording that moves the user through the journey

Recommended messaging and copy for the headings, explanations and calls to action people act on.

Decide what to change first to validate while minimizing risk

A prioritised improvement map, so the highest-impact changes happen before the cosmetic ones.

The pattern

Why buying journeys lose people

These are hard to see from the inside, because everyone in your business already knows how the website is meant to work.

  1. The site is built for people who already know you

    It makes sense to your team and to returning clients, and leaves a first-time visitor guessing.

  2. The journey answers questions in the wrong order

    Price, process and proof arrive too late, so visitors leave before they reach the part that would have convinced them.

  3. Every page asks the visitor to work it out

    Without a clear next step, people have to decide for themselves what to do, and most decide to do nothing.

  4. Changes are made using opinion

    Redesigns move things around without evidence of what was stopping people buying in the first place.

Who it's for

Businesses whose offering is sound but whose website gets in the way

Choose this when the offering is sound, but the website and buying journey are making it difficult for first-time visitors to buy.

  • Visitors arrive, look around and leave without contacting you

  • Sales conversations repeat questions your website should have answered

  • People do not understand how the work happens or what it costs

  • You are planning a redesign and want evidence before the build

  • Traffic is steady but the number of leads is not

  • Your key pages have grown over time and nobody owns the journey

How we work

Three weeks, four steps

Diagnostic interview to learn your business

We learn who buys, what they compare you with, where enquiries come from and what your team hears most often on calls.

Six Strangers Test and analysis

Six potential customers assess the experience with no prior knowledge of your business, alongside a senior review of the website and buying journey.

Buying experience workshop

An online session to work through the findings together, agree what is getting in the way and decide the journey you want buyers to take.

Blueprint and prioritised map

You receive a practical buying experience blueprint, recommended messaging and copy, a prioritised improvement map and a brief for your designer.

What you get

A buying journey your visitors can follow

Timescale
3 weeks

The result is a practical blueprint for your buying journey, built on what six first-time visitors actually understood, so your next changes are based on evidence rather than opinion.

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You get

  • A diagnostic interview An interview to discover everything we need to know about your business, proposition and clients.
  • Senior consultant analysis A senior Buyable conversion expert assesses what is working and where the opportunities are.
  • One Six Strangers Test Potential customers who have never seen your site before test how clearly your offering comes across.
  • A review of the website and one buying journey
  • An online buying experience workshop A session with a senior Buyable conversion expert to turn our findings into a clearer buying experience.
  • A practical buying experience blueprint A practical plan for what to change, remove, add and prioritise.
  • Recommended messaging and copy Suggested wording, evidence and calls to action for key stages in the buying journey.
  • A prioritised improvement map A ranked plan showing which changes will make the biggest difference.
  • A brief for your designer* A clear brief showing how the improved experience should look and work. We can provide a designer if you don't have one. Design is scoped and priced separately.

*If you do not have a designer, Buyable can bring in an experienced designer. Design is scoped and priced separately.

Feedback from previous conversion engagements

What clients say about working together

“They clearly explained the concepts behind CRO, made an effort to understand our company’s unique challenges, and provided clear and actionable recommendations.”

— Alex Marten

“The methods used to gather insights, build and test have been fascinating and provided confidence in decisions.”

— Matt Poyser

“A very collaborative and forward-thinking agency who have helped us with really getting to know our users, their needs, expectations and behaviours.”

— Adam B

“Their blend of science, business and pragmatism make them the ideal partner for any ambitious business.”

— Craig Johnson

“Professional, informative and responsive to the needs of the business. Expert knowledge, combined with a warm approachable service.”

— Fiona M

“They’ve given us many great insights into visitor behaviour and what to do to increase conversions.”

— Nick Carter

Scope

What this isn't

This is not a website build, a design project or a brand identity exercise. Design and development are scoped and priced separately, and it is not a promise of a specific percentage uplift.

It is senior conversion expertise plus evidence from six first-time visitors, turned into a blueprint your team or your designer can act on.

If it is not yet clear what you offer or why it is worth the price, Proposition Refinement is the better place to start.

Questions

Frequently asked questions

Next step

Find out what is getting in the way

Book a free 30 minute call and we will talk through whether Experience Redesign is the right fit for your business. No sales pitch, just an honest conversation.

Book a call

Leave with a clear plan for the journey your buyers take, based on what six of them actually understood