Site Critique
A senior conversion expert will record a direct 10-minute video with the clarity, credibility and conversion issues most worth fixing.
$150 per page · Delivered within 24 hours
Senior conversion expert
Recorded by a human, not AI
Private 10-minute video
Yours to keep and share
Delivered within 24 hours
One page per critique, sent to your inbox
What we look at
A senior conversion expert (human not AI) reviews your consultancy or coaching service landing page as a first-time visitor would, without a briefing or inside knowledge of your business.
Is it clear?
Can a stranger quickly understand what you sell, who it is for and why it matters?
Is it credible?
Does the page give visitors enough reason to believe in the service, the outcome and your ability to deliver it?
Is it easy to act on?
Is the next step obvious, appealing and proportionate to the level of trust a new visitor has?
Deliverable
What you receive
A private video critique focused on the issues most worth fixing, with practical next steps you can act on.
A private 10-minute video critique
A senior conversion expert records a walkthrough of one page, explaining how it lands and where people may be getting stuck.
The biggest issues, not a long list
The critique focuses on the clarity, credibility and conversion problems most likely to be affecting results.
Practical next steps
You will know what to change yourself, what needs more investigation and whether a deeper Buyable service would be useful.
Who it's for
The site critique is useful if:
- You are getting traffic but too few leads or sales
- You suspect visitors are unclear about what you do
- You are about to invest in a new website, paid traffic or a launch
- You have changed your proposition and want to know how it lands
- You want to know what needs fixing before investing more time or money
- Your current feedback comes from people who already know your business
How it works
The process
Order a review and send us the page
Choose one page you want reviewed and tell us the action you want visitors to take and who your target customer is.
A Buyable conversion expert reviews it
Your page is assessed as cold traffic would experience it, with no background information or context.
Receive your video critique via email
Within 24 hours, you receive a private 10-minute video review with direct feedback and clear priorities.
Decide what to do next and if you need help
Use the critique to improve the page yourself or ask us for support refining the proposition or customer experience.
Why a site critique?
Get an experienced conversion expert’s view of what is working
A senior conversion professional knows what to look for from running thousands of A/B tests. They know where pages tend to lose attention, weaken trust or make the next step feel harder than it needs to be.
A site critique gives you their direct view of the page doing the selling. It identifies the changes most likely to make your proposition clearer, your business more credible and your page easier to act on.
Find out what would an experienced conversion optimisation consultant would change to improve performance
Scope
What it's not
The site critique is not a full website audit, redesign or copywriting service. It is a focused review of one page, designed to show you the most important issues quickly.
It is honest, but it is not about tearing your work apart. The point is to help you make better decisions about what to fix next.
If you need help clarifying your offering, choose Proposition Refinement. If you want a complete plan for improving the website and buying journey, choose Experience Redesign.
Get an expert view on what works and what should be changed
Find out what an experienced conversion optimisation professional would change on your landing page.
$150 per page · Delivered within 24 hours