This Privacy Policy explains how White Leaf Consultancy Ltd, trading as Buyable, collects and uses personal data when you use becomebuyable.com, contact us or buy a service from us.
White Leaf Consultancy Ltd is registered in England and Wales with company number 14601791. Our registered office is White Leaf Consultancy Ltd, 124 City Road, London, England, EC1V 2NX.
For the purposes of UK data protection law, we are the controller of your personal data.
If you have questions about this policy or how we use your information, contact us at contact@becomebuyable.com.
1. The information we collect
We may collect:
- your name, email address, phone number and business name;
- your website address and information you provide through a form, email, message or kick-off call;
- information about the service you are interested in or have purchased;
- payment and transaction information;
- correspondence and feedback you send us;
- technical information about how you use the website, including IP address, browser type, device information and pages visited; and
- marketing preferences, where you choose to receive marketing from us.
Please do not send us sensitive personal information, such as health information, unless we have specifically asked for it and explained why we need it.
2. How we use your information
We use your personal data to:
- respond to messages and communicate with you;
- process orders, provide services and arrange kick-off calls;
- send order confirmations, reports, invoices and service updates;
- administer our business, keep records and deal with complaints;
- protect the security and operation of our website and services;
- improve our website, services and methods; and
- send marketing communications where you have agreed to receive them or where we are otherwise permitted to do so by law.
We do not sell your personal data.
3. Our legal bases for using your information
| Purpose | Legal basis |
|---|---|
| Responding to a message or taking steps before a contract | Legitimate interests or taking steps at your request before entering into a contract |
| Providing a purchased service and managing payment | Contract |
| Keeping tax, accounting and business records | Legal obligation |
| Managing and improving our business and website | Legitimate interests |
| Sending marketing emails | Consent, or legitimate interests where permitted by law |
Our legitimate interests include operating and improving Buyable, responding to messages, protecting our business and systems, and keeping appropriate business records.
You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or contacting us at contact@becomebuyable.com.
4. Payments
We use Stripe to process card payments securely.
We do not receive or store your full card details. Stripe processes payment information in accordance with its own privacy policy and may act as an independent controller of that information.
5. The Six Strangers Test
If you purchase a Six Strangers Test, we will use the webpage URL and information you provide to deliver the service.
We may use a third-party research platform to recruit independent participants. Participants will be given access to the webpage you ask us to test. We will not share your payment information, personal contact details or other information that is not needed for the test.
We may use anonymised findings, themes and insights from completed tests to improve our services or explain our methods. We will not identify you or your business without your permission.
6. Who we share information with
We share personal data only where necessary to run Buyable. This includes:
- Stripe, which processes card payments securely;
- Google Analytics and Hotjar, which help us understand how visitors use our website and improve the user experience;
- MailerLite, which stores and manages email addresses and sends service and, where you have opted in, marketing emails;
- providers of website hosting, forms, scheduling, file storage and business administration; and
- research-panel services used to deliver the Six Strangers Test.
You can unsubscribe from marketing emails at any time by using the link in any email or contacting us at contact@becomebuyable.com.
These providers may process personal data on our behalf only as needed to provide services to us or comply with their legal obligations.
We may also share information where required by law, to enforce our legal rights or to protect the rights, property or safety of White Leaf Consultancy Ltd, our customers or others.
7. International transfers
Some of our service providers, including Stripe and Google, may process personal data outside the UK.
Where this happens, we will use appropriate safeguards required by data protection law, such as adequacy regulations or approved contractual safeguards. You can contact us if you would like more information about these safeguards.
8. How long we keep your information
We keep your personal data only for as long as necessary for the purpose for which it was collected.
In general:
- contact message information is kept for up to 12 months after our last meaningful contact;
- service and project records are kept for up to 6 years after the service ends;
- payment and tax records are kept for the period required by law, usually 6 years;
- marketing information is kept until you unsubscribe or withdraw consent; and
- technical and website-usage data is kept only for as long as necessary for security, analytics and website administration.
We may retain limited information for longer where necessary to establish, exercise or defend legal claims.
9. Cookies, Google Analytics and Google Ads
Our website uses cookies and similar technologies to make the site work and understand how visitors use it.
We use Google Analytics to collect information about website use, such as pages visited, time spent on the site, approximate location, device and browser type. This information is aggregated and helps us improve the website and our services. We do not use Google Analytics to identify you personally.
We also use Google Ads to advertise our services. Where you accept advertising cookies, Google Ads records which of our pages you visited and whether you went on to place an order, including the order value and currency, so that we can measure and improve our advertising. We do not share your name, email address or other contact details with Google for advertising purposes. You can read how Google handles advertising data in Google’s business privacy information.
We also use the Meta Pixel and Meta’s Conversions API to measure our Facebook and Instagram advertising. Meta receives the pages you visit on our website, technical details such as your browser, IP address and Meta cookie identifiers, and, when you book a landing-page review that matches the businesses our advertising is aimed at, the fact that a call was booked. We do not send your name, email address, phone number or form answers to Meta. Meta uses this to measure and improve the delivery of our adverts. You can read how Meta handles this data in Meta’s privacy policy, and you can withdraw advertising consent at any time through the cookie settings on our website.
Google Analytics and Google Ads use cookies. Where required, we ask for your consent before placing these non-essential cookies on your device, using the cookie notice shown at the bottom of the page. You can withdraw or change your consent at any time by clearing your browser’s stored site data for this website, or by contacting us at contact@becomebuyable.com.
You can also manage cookies through your browser settings. For more information about how Google uses data, visit Google’s Privacy Policy.
10. Your rights
Depending on the circumstances, you have the right to:
- ask for access to your personal data;
- ask us to correct inaccurate information;
- ask us to erase your information;
- ask us to restrict how we use your information;
- object to our use of your information, including for direct marketing;
- ask for a copy of information you have provided to us in a portable format; and
- withdraw consent at any time where we rely on consent.
To exercise any of these rights, email contact@becomebuyable.com.
You also have the right to complain to the Information Commissioner’s Office if you are unhappy with how we handle your information. You can contact the ICO at ico.org.uk or by calling 0303 123 1113.
11. Automated decision-making
We do not make decisions about you solely through automated processing that have legal or similarly significant effects on you.
12. Changes to this policy
We may update this Privacy Policy from time to time. The latest version will always be published on this page.